Who We Are – The Force Behind the UK’s Leading Credit Brands

QuickBrands.uk is the shop window for Quick Loans Ltd – serving as the administrative hub for all of our brands in one clear, non-complicated location.

While QuickLoans.co.uk has served us well for many years, the growth of our portfolio meant we needed a central platform that wasn’t directly offering loans – a neutral base where customers, investors, and the media could engage with us openly. The Quick Loans site is still live and serving applicants, but it is no longer the contact point for us.

QuickBrands is not FCA regulated, and that’s deliberate. It allows us to speak more freely – whether that's advising industry peers, providing comment to journalists, or discussing future plans with potential partners. QuickBrands is where we manage the business behind the brands.

"The UK’s financial services industry is constantly evolving, and we must evolve with it. However, the shift away from free market principles is deeply concerning, distinctly un-British, and urgently needs to be reversed."

Graeme Wingate

Managing Director

Regulated and Responsible

We became authorised and regulated by the Financial Conduct Authority (FCA) in 2017. Since then, we’ve consistently adapted to meet rising compliance standards and uphold industry best practices.

Being FCA-regulated isn’t just a legal requirement - it reflects our commitment to transparency, fairness, and ethical conduct across every aspect of our business.

We’re proud to have never received a single public complaint about any of our brands. That record is no accident - it reflects our conservative approach to risk and our long-term view of business.

In the early days of the industry, while many chose to sell products like PPI for short-term gain, we deliberately opted out. We recognised the risks to borrowers and made the choice to protect their interests, even when it meant turning down easy revenue.

That long-term vision has been critical to our continued presence. Over the years, we’ve watched many competitors disappear after taking high-risk or non-compliant paths. We’ve remained focused, steady, and true to our values.

Today (Late 2025)

Today, Quick Loans Ltd operates as part of a wider group of trusted credit brands under QuickBrands.uk. Our platforms help connect borrowers with regulated lenders efficiently — with no hidden fees, no unnecessary friction, and no misleading practices.

QuickLoans.co.uk continues to thrive as one of the UK’s most visited short-term lending websites. At the same time, QuickBrands.uk acts as our central point for compliance, communications, brand development, and media enquiries.

Our model is simple: build and manage trusted brands that put the customer first.

Positive Reviews

Porta justo integer and velna vitae auctor and magna quaerat ligula

Average Rating

Porta justo integer and velna vitae auctor and magna quaerat ligula

£'s Applied For In 2024

Porta justo integer and velna vitae auctor and magna quaerat ligula

The Future of Credit Brokering

At Quick Loans Ltd, we continue to grow through a combination of organic development and strategic brand acquisitions. One of our most recent additions is a new platform called Success, which will operate from Success.uk. The brand is designed to reflect optimism, confidence, and empowerment - helping applicants feel positive about their credit journey.

As of August 2025, we’re in the due diligence phase for acquiring another well-established loan brand. If completed, it will become the second-largest active brand in our portfolio - a major step forward in our growth strategy.

Our long-term goal remains unchanged: to provide borrowers with more clarity, choice, and speed - while building one of the UK’s most stable, trusted credit brokering networks.

The Future of Lending

A major shift is on the horizon. Subject to regulatory approval, Quick Loans Ltd intends to re-enter the lending market through a new, tightly regulated trading name and FCA licence — backed by external investment and a data-led operational model.

While the full announcement is yet to be made, we can confirm that the brand we intend to revive was once the UK’s largest payday lender. This is not a relaunch of the past — it is a complete reinvention.

The new lending model will be:

Smarter – powered by AI and a broader set of affordability data points
Fairer – focused on customer outcomes, not just volume
Lean – with technology-driven decisions to keep costs down

The UK still needs responsible, short-term credit. In many ways, the FCA has adapted to market realities, creating room for compliant lenders who put consumer protection first.

We’re ready to be part of that new generation.

Where Are We Going Now?

The Future For QuickBrands

As a company operating multiple brands in one of the most heavily regulated sectors of the economy, our approach must remain agile. With politicians - not the free market - determining the industry's direction, we are often forced to react rather than plan.

For now, we continue to operate on a year-by-year basis, as long-term planning has become virtually impossible. That said, we remain optimistic that market forces will eventually prevail - just as they did in the Buy Now Pay Later sector, where providers held firm and regulators were ultimately forced to step back. The FCA understands that a legitimate subprime finance sector must exist; without it, the vacuum would inevitably be filled by an unregulated black market.

In short, our growth strategy is clear: we will continue to acquire and build out more brands.

What we will not do is connect these brands to any in-house lending operation. If the past decade has taught us anything, it’s that brand and lender must remain separate - a strategy now followed by nearly every major non-bank lender in the UK.

Going International?

We are content to operate solely within the UK. We did previously get involved with the SelfCert.co.uk project many years ago, but with Brexit - and regulators across Europe moving into lockstep - it became unworkable shortly after we announced the launch of any services.

It was possible then, and it might still be possible now, but it's not something we consider worth the risk going forward.